Subhi Darajat

AI-Augmented Digital Growth Specialist

I build websites that bring businesses more customers — and I use AI to deliver faster.

Websites, Google search visibility (SEO) and automation, handled by one person as one connected setup. 18+ years in digital — self-taught from the start, 16 of them professionally across hospitality, property, education and tech. Based in Bali, open to remote work, fluent in English and Indonesian.

Subhi Darajat

About

What I fix

Many businesses already have a website, social media and ads — but these don't work together, and nobody can say which one actually brings in customers. I connect them into one setup and show, with real numbers, what is working and what isn't.

"AI-augmented" means I use AI every day to plan, write, code and analyze faster — so one person can deliver what usually takes a small team. AI speeds up the work; the decisions and quality checks stay with me.

  • One person responsible, instead of four separate vendors
  • Agency-quality work, delivered faster thanks to AI
  • Every change is measured: visitors, inquiries, sales
  • You own everything I build — no lock-in

Results

Real numbers from my work

76,000+

Google search appearances analyzed

Found 337 weak pages — including 15 that ranked near the top of Google but got zero clicks

1,400+

pages repaired after a site-wide Google problem

697 articles can again show as enhanced results on Google

1,563

business pages improved for Google

titles, descriptions, links and mobile display

25+

website features built and launched

with Next.js, React and TypeScript

2

customer-inquiry systems built from start to finish

with tracking that shows which campaign each WhatsApp inquiry came from

16 years

of professional experience, including a 5-brand hospitality & property portfolio

running my own studio since 2010

How I work

Find the problem → Fix it → Measure it → Keep improving

Short cycles, clear numbers, no long presentations.

  1. 01

    Find the problem

    Review the website, Google data and customer journey to see exactly where people drop off.

  2. 02

    Fix it

    Improve the website, SEO and automation together — as one connected setup, not separate projects.

  3. 03

    Measure it

    Set up Google Analytics and Search Console so every page and every change has a clear number.

  4. 04

    Keep improving

    Do more of what the numbers show is working — and hand over a setup you fully own.

Experience

Work experience

  1. Apr 2026–Present

    Frontend Growth Engineer · SEO & Conversion

    Bali Zero (PT. Bayu Bali Nol)

    Building and improving the website of Nuzantara — an AI-powered platform for company setup, visas and tax in Indonesia — so it attracts more visitors and turns them into customers.

  2. 2010–Present

    Founder

    Velionexa (PT. Velionexa Teknologi Integrasi) — home of the Desainpedia studio

    Runs my own company, serving companies, SMEs and institutions across Bali, Jakarta and Asia Pacific with websites, Google visibility, AI assistants and automation.

  3. 2022–2025

    SEO & Web Master

    Nyanyi Bali Development

    Managed the websites and Google visibility of five brands in education, hospitality and property.

  4. 2021–2022

    Digital Marketing Manager

    MediaTech Indonesia

    Ran SEO, search ads and social media for food, sustainability and education brands.

  5. 2018–2022

    Digital Marketing Manager

    Bali Diving

    Improved Google rankings and built an online booking system for a PADI 5-Star dive center.

  6. 2017–2018

    Creative Designer & Ads Specialist

    Fuji Home Japan

  7. 2012–2017

    Motion Graphic Designer

    Sky Garden Bali (PT. ESC Urban Food Station)

  8. 2009–2012

    Earlier

    IT operations, graphic design & pre-press, front-of-house

    Where I learned that revenue is a queue, and a queue is a design problem.

Two former employers, Bali Diving and Koding Akademi, later hired my studio as clients after I left — a sign of the trust built on the job.

My company

Velionexa — the company I founded

PT. Velionexa Teknologi Integrasi

Velionexa is my company for projects bigger than one person. We help companies, SMEs and institutions connect their website, branding, content, Google visibility and automation — so everything works together to bring in customers, with AI built into how we work.

18+ years

of founder experience, self-taught through trial and error

600+

clients and projects across industries

4

connected service focuses

Bali · Jakarta

serving Asia Pacific

Velionexa Growth

Google search, ads and turning visitors into customers.

Velionexa Systems

Websites, customer databases, dashboards and automation that make daily operations run smoother.

Velionexa AI Studio

AI assistants that take over repetitive daily tasks, like answering common questions.

Velionexa Academy

Training, workshops and templates so your team can use these tools confidently.

AI business assistant

Vexa

A WhatsApp-connected assistant that answers customers, captures leads and helps the team follow up faster.

Ongoing clients

Bali DivingSalt Villa CangguVilla Ria SeminyakTenji Sushi

Services

What I can do for you

SEO — Get Found on Google

Making your website easy for Google to understand, so the right people find you when they search.

Website Development

Fast, modern websites (Next.js, React) built to turn visitors into inquiries and bookings.

More Inquiries from Your Visitors

Fixing the steps between "just looking" and "sent a message", so the visitors you already have bring more leads.

Tracking & Reporting

Setting up Google Analytics and Search Console so you can see which pages and campaigns bring results.

AI & Workflow Automation

Using AI to handle repetitive marketing and admin work, so your team can focus on what matters.

Branding & Design

A consistent look for your brand across website, print and social media.

Tools I use

Next.jsReactTypeScriptPython / FastAPIGA4Search ConsolePlaywrightVercel / Netlify

A good fit if

You're a business owner or a small marketing team getting visitors but not sure what's paying off — or you need your whole online setup built once, and built right.

FAQ

Questions business owners ask

Why doesn't my website bring in sales?

Usually it isn't a traffic problem — the pieces just don't connect. People can't find you on Google, the page doesn't answer their questions, contacting you takes too many steps, and nobody measures where visitors drop off. I review all of it and fix the weakest link first.

Can my website send customers straight to WhatsApp?

Yes. I set up WhatsApp buttons with tracking, so you can see which page or campaign each inquiry came from — not just how many messages you got.

How long does SEO take to show results?

Technical fixes can show up in Google within weeks. Steady growth in visitors from Google usually builds over a few months. I report progress with real numbers from Google Search Console, so you always see what changed.

Can you improve my existing website instead of building a new one?

Yes. Many projects start with a review of the site you already have. If fixing it is faster and cheaper than rebuilding, that is what I recommend.

What does "AI-augmented" mean for my business?

I use AI to research, write, code and analyze faster, so you get the output of a small team from one accountable person — in less time. Every decision and quality check is still made by me.

Do I own the website and data?

Yes. The website, content, accounts and data are yours. No lock-in — if you ever work with someone else, you take everything with you.

Do you only work with businesses in Bali?

I am based in Denpasar, Bali, and work remotely with businesses anywhere — in English or Indonesian.

Contact

Let's talk

Tell me about your business and what isn't working yet. I read and reply to every message myself.