AI-Augmented Digital System Builder
Eighteen years of experience, now amplified by AI.
Build. Grow. Automate.
I have spent 18+ years building websites, ranking them on Google and turning visitors into customers — 16 of them professionally across hospitality, property, education and tech. AI now does the heavy lifting on drafts, code and analysis; the strategy, the judgment and the accountability are still mine. Based in Bali, open to remote work.
About
What I fix — and how AI fits in
Many businesses already have a website, social media and ads — but these don't work together, and nobody can say which one actually brings in customers. I connect them into one setup and show, with real numbers, what is working and what isn't.
AI does not replace experience — it multiplies it. After years of doing this work by hand, I know what good looks like, which shortcuts hurt and where the real problem hides. AI handles the repetitive first 80%; I direct it, review every output and own the result.
- One person responsible, instead of four separate vendors
- Senior judgment on every decision — AI only speeds up the execution
- Every change is measured: visitors, inquiries, sales
- You own everything I build — no lock-in
Results
Real numbers from my work
76,000+
Google search appearances analyzed
Found 337 weak pages — including 15 that ranked near the top of Google but got zero clicks
1,400+
pages repaired after a site-wide Google problem
697 articles can again show as enhanced results on Google
1,563
business pages improved for Google
titles, descriptions, links and mobile display
25+
website features built and launched
with Next.js, React and TypeScript
2
customer-inquiry systems built from start to finish
with tracking that shows which campaign each WhatsApp inquiry came from
16 years
of professional experience, including a 5-brand hospitality & property portfolio
running my own studio since 2010
How I work
Find the problem → Fix it → Measure it → Keep improving
Short cycles, clear numbers. AI accelerates each step; I make the calls.
- 01
Find the problem
Review the website, Google data and customer journey to see exactly where people drop off.
- 02
Fix it
Improve the website, SEO and automation together — as one connected setup, not separate projects.
- 03
Measure it
Set up Google Analytics and Search Console so every page and every change has a clear number.
- 04
Keep improving
Do more of what the numbers show is working — and hand over a setup you fully own.
How I use AI
AI does the volume. I keep the judgment.
Experience decides where AI is safe to use and where it is not. This is the line I draw on every project.
What I hand to AI
- First drafts of copy, page structures and meta descriptions
- Repetitive code, refactors and test scaffolding
- Crunching Search Console and analytics exports to surface patterns
- Auditing hundreds of pages for the same issue in one pass
What I always own
- Strategy: which problem to fix first and why
- Reviewing every output before it ships
- Testing in the browser, on mobile, against real data
- Anything touching your brand voice, customers or revenue
The outcome: senior-level decisions, delivered at a pace one person could not reach alone.
Experience
Work experience
Apr 2026–Present
Frontend Growth Engineer · SEO & Conversion
Bali Zero (PT. Bayu Bali Nol)
Building and improving the website of Nuzantara — an AI-powered platform for company setup, visas and tax in Indonesia — so it attracts more visitors and turns them into customers.
2010–Present
Founder
Velionexa (PT. Velionexa Teknologi Integrasi) — home of the Desainpedia studio
Runs my own company, serving companies, SMEs and institutions across Bali, Jakarta and Asia Pacific with websites, Google visibility, AI assistants and automation.
2022–2025
SEO & Web Master
Nyanyi Bali Development
Managed the websites and Google visibility of five brands in education, hospitality and property.
2021–2022
Digital Marketing Manager
MediaTech Indonesia
Ran SEO, search ads and social media for food, sustainability and education brands.
2018–2022
Digital Marketing Manager
Bali Diving
Improved Google rankings and built an online booking system for a PADI 5-Star dive center.
2017–2018
Creative Designer & Ads Specialist
Fuji Home Japan
2012–2017
Motion Graphic Designer
Sky Garden Bali (PT. ESC Urban Food Station)
2009–2012
Earlier
IT operations, graphic design & pre-press, front-of-house
Where I learned that revenue is a queue, and a queue is a design problem.
Two former employers, Bali Diving and Koding Akademi, later hired my studio as clients after I left — a sign of the trust built on the job.
My company
Velionexa — the company I founded
PT. Velionexa Teknologi Integrasi
Velionexa is my company for projects bigger than one person. We help companies, SMEs and institutions connect their website, branding, content, Google visibility and automation — so everything works together to bring in customers, with AI built into how we work.
18+ years
of founder experience, self-taught through trial and error
600+
clients and projects across industries
4
connected service focuses
Bali · Jakarta
serving Asia Pacific
Velionexa Growth
Google search, ads and turning visitors into customers.
Velionexa Systems
Websites, customer databases, dashboards and automation that make daily operations run smoother.
Velionexa AI Studio
AI assistants that take over repetitive daily tasks, like answering common questions.
Velionexa Academy
Training, workshops and templates so your team can use these tools confidently.
AI business assistant
Vexa
A WhatsApp-connected assistant that answers customers, captures leads and helps the team follow up faster.
Ongoing clients
Services
What I can do for you
SEO — Get Found on Google
Making your website easy for Google to understand, so the right people find you when they search.
Website Development
Fast, modern websites (Next.js, React) built to turn visitors into inquiries and bookings.
More Inquiries from Your Visitors
Fixing the steps between "just looking" and "sent a message", so the visitors you already have bring more leads.
Tracking & Reporting
Setting up Google Analytics and Search Console so you can see which pages and campaigns bring results.
AI & Workflow Automation
Using AI to handle repetitive marketing and admin work, so your team can focus on what matters.
Branding & Design
A consistent look for your brand across website, print and social media.
Tools I use
A good fit if
You're a business owner or a small marketing team getting visitors but not sure what's paying off — or you need your whole online setup built once, and built right.
FAQ
Questions business owners ask
Why doesn't my website bring in sales?
Usually it isn't a traffic problem — the pieces just don't connect. People can't find you on Google, the page doesn't answer their questions, contacting you takes too many steps, and nobody measures where visitors drop off. I review all of it and fix the weakest link first.
Can my website send customers straight to WhatsApp?
Yes. I set up WhatsApp buttons with tracking, so you can see which page or campaign each inquiry came from — not just how many messages you got.
How long does SEO take to show results?
Technical fixes can show up in Google within weeks. Steady growth in visitors from Google usually builds over a few months. I report progress with real numbers from Google Search Console, so you always see what changed.
Can you improve my existing website instead of building a new one?
Yes. Many projects start with a review of the site you already have. If fixing it is faster and cheaper than rebuilding, that is what I recommend.
Do you use AI — and who is responsible for the result?
Yes, every day, for research, drafting, code and analysis. But I only use it where 18 years of experience tell me it is safe: I set the strategy, review every output and test before anything goes live. You get faster delivery from one accountable person, not unchecked AI output.
Do I own the website and data?
Yes. The website, content, accounts and data are yours. No lock-in — if you ever work with someone else, you take everything with you.
Do you only work with businesses in Bali?
I am based in Denpasar, Bali, and work remotely with businesses anywhere — in English or Indonesian.
Contact
Let's talk
Tell me about your business and what isn't working yet. I read and reply to every message myself.